Jaywick Sands was originally conceived as an upmarket holiday village in the 1920’s where people would drive from London on a Friday evening, enjoying golf, tennis, swimming and possibly dancing and then drive back refreshed and ready for a week’s work.
The Brooklands Estate became the catalyst for the building of Butlins, which opened in 1938 and was at its height in popularity by the 1950’s, and the caravan sites that we see today. Jaywick should be famous for the smiles, kiss-me-quick hats and holiday photos.
The Jaywick for Happiness project will capture Jaywick Sands in its heyday as a holiday retreat through the photographs, films and memories of its residents and holidaymakers. Turning this private collection of social history into a public resource to promote a positive and aspirational profile for the Jaywick of today.
Launching on Saturday 6 June 2015 at Jaywick Martello Tower and culminating in September 2015 with the launch of a Heritage Trail of Jaywick with links to online content and forming part of the tenth Anniversary celebration of Jaywick Martello Tower being opened as a gallery space and arts venue.
Jaywick for Happiness is a community heritage project led by Arterial Culture CIC made possible with a Heritage Lottery Fund ‘Sharing Heritage’ Grant and funding granted by the Friends of Jaywick Martello Tower. We are grateful for the support of the staff and volunteers at Jaywick Martello Tower.
We would also like to thank Clacton & District Local History Society for allowing us to use images held in the Stedman Collection for our publicity materials.